Public Relations Strategy and Execution
From traditional public relations and crisis communications to communicating your messagesthrough online channels, we’ll work with you to develop strategy and key messages, write and design materials and execute the tactics.

Areas of expertise
• Strategic communications planning
• Message development
• Writing
• Publicity
• Crisis communications
• Constituency communications
• Media spokesman
• Media coaching

Online PR and Social Media
• Identifying online publicity opportunities
• Creating and managing your social media presence
• Using online video and podcasts to communicate your messages
• Media microsite development
• Developing an online newsroom for your website
• Creating online content

Read case studies | Download an overview (PDF) | Contact John

Some of the media in which John's initiatives have been featured:

To get your new product, service or business to market—or grow your existing business—John will work with you to:

• Identify your target audiences
• Determine your unique selling proposition (USP)
• Position and package your business, product or service
• Determine your visual identity and key message points
• Develop a multifaceted strategy to help you reach your customers
• Assure that your brand is communicated at every customer touchpoint

Read case studies | Download an overview (PDF) | Contact John

Website Planning
John will work with you to pland and develop a new web presence and strategies for online communications and social media based on your business objectives.

Website Evaluation
John will evaluate your website based on specific criteria. Following this evaluation, you will receive a detailed report and recommendations to help your site work more effectively.

Social Media
Social media platforms are important marketing applications for businesses of all sizes and types. John will help you use social networking sites like Facebook, Twitter and YouTube to reach and interact with your potential customers.

Read case studies | Download an overview (PDF) | Contact John