Marsh Professional Simulators
Logo & Visual Identity

Marsh Professional Simulators is a Pittsburgh company that provides actors to teaching hospitals and other organizations. When interns, medical residents and student doctors are learning to diagnose illnesses, actors are given a list of symptoms and play the role of patients. If you've seen the "Seinfeld" episode in which Kramer and Mickey do the same thing, then you get the idea.

John provided a number of visual concepts to the company's CEO. Given that Marsh is also making an entree into other professional markets, it was finally decided that the identity should embody a corporate look.

JF: Graphic design

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