Port Authority of
Allegheny County
Logo and Identity Program

Allegheny County's public transit agency was in need of a visual identity makeover when John was recruited to head the Port Authority's communications department.

He built and led a team of 80 Port Authority employees and managers in determining the agency's brand. Also included were public focus groups.

John handled the hands-on design of the identity and worked with staff members to ensure that the visual components were launched and used consistently across the organization.

JF: Logo and Graphic Design

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